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Vietnamese goods to be promoted in Europe


The Ministry of Industry and Trade will continue holding week-long events at supermarkets in Germany and France from next month to introduce Vietnamese products to European consumers.

The promotions of Vietnamese products will take place at Metro supermarket chain in Berlin, Germany at the end of June and at France’s Casino group, the owner of Big C supermarket chain, in September, said Dang Hoang Hai, head of the European Market Department under the Ministry of Industry and Trade.


Hai told the Vietnam-European Union (EU) annual conference in HCMC yesterday that

Vietnamese companies were encouraged to participate in the promotion program by displaying their products at the supermarkets. They will meet and discuss business opportunities with representatives of those supermarkets.

Hai said the idea of promoting Vietnamese products at foreign supermarkets had been translated into reality for three to four years and there existed a governmental-level project to help Vietnamese companies sell their products directly to supermarkets in the EU and other markets.


In recent years, there have been a number of promotion weeks for Vietnamese products at some big supermarket chains in Europe.

He told the Daily that many Vietnamese firms had been able to ship their products to supermarkets in the EU, including Casino store chain, and clothing accounted for a majority. However, he said the ministry had not known exactly revenues of Vietnamese firms from those supermarkets.

To Ngoc Ngoi, general director of (VinaFor Saigon JSC, advised local enterprises to have contacts in charge of buying their goods because different groups of items at the supermarkets were managed by different people.

Therefore, the Government needs to support Vietnamese firms to make contact with the right persons responsible for purchasing at supermarkets.


Last year, VinaFor Saigon earned around US$2 million from selling indoor and outdoor furniture to three supermarkets in Europe, including Rusta in Sweden and Tchibo in Germany.

However, Ngoi said it was not easy to sell goods directly to supermarkets in foreign markets. “Enterprises must go through different contacts to exchange information and work with supermarkets before they accept to import their products,” Ngoi said.

Ngoi also insisted the products bound for Europe must meet quality requirements of the EU.

He noted local companies would learn customers’ demand and goods criteria in the countries where their partnership supermarkets are located, but would have to face challenges in relation to price negotiations and in-bulk supplies.

Source: Thesaigontimes


Tags: EU, Export, foreign supermarket, good, product,